Our History

Red Door Salon Opens

Ms. Arden painted the door of her first salon, located on the fashionable Fifth Avenue, a bold red hue to ensure that it stood out from the already crowded street of retail shops.

Picture of Arden Building
Marches with the Sufragettes

Ms. Arden provides suffragettes with red lipstick as a symbol of independence and solidarity.

Launches first products

Elizabeth Arden introduces eye makeup to America and a full line of skincare and color cosmetics. She creates the first travel size products.

The first saleswomen

Elizabeth Arden is the first in the cosmetics industry to train and send out a team of traveling demonstrators and saleswomen.

PR First

Elizabeth Arden is the first to use a personal publicist and hires Hollywood columnist Hedda Hopper to represent herself and the company.

Picture of Hedda Hopper
Elizabeth Arden Business Grows

The Elizabeth Arden Salons expand internationally (London, Paris and Nice).

Eight Hour Cream

Elizabeth Arden introduces the iconic Eight Hour Cream Skin Protectant.

Elizabeth Arden - Eight Hour Cream
Revlon is Founded

Brothers Charles and Joseph Revson and Charles Lachman form Revlon and introduce a revolutionary nail enamel.

Picture of Charles Revson
The Original Beauty Influencer

Elizabeth Arden was the first to have a weekly radio show about beauty health and well-being, known as beauty tutorials.

Maine Chance Opens

Elizabeth Arden opens Maine Chance, the first destination spa in America.

First Magazine Advertisement

First Revlon advertisement runs in the New Yorker Magazine.

Summer Shades in Nail Polish - First Advertisement Picture
Blue Grass Debuts

Elizabeth Arden's Blue Grass Fragrance debuts.

Blue Grass Debuts
Success One Shade at a Time

Revlon introduces nail polish and starts selling in stores and beauty salons.

Cinematic Advertising

Ms. Arden is the first to show a cosmetic commercial in movie theaters.

Revlon begins selling lipstick

Revlon introduces lipstick into the product portfolio and promotes it through the matching Lips and Fingertips campaign.

Revlon's Stormy Pink lipstick

Elizabeth Arden is the first business woman to be on the cover of Time Magazine.

Picture of Time Magazine with Elizabeth Arden
Fire and Ice Campaign

Revlon's iconic Fire and Ice lipstick and nail campaign features a Vogue partnership and celebrity endorsements (model Dorian Leigh) shot by Richard Avedon.

Revlon's Fire and Ice Campaign
International Expansion

Revlon expands business globally.

Lustrous Lipstick Launch

Revlon launches Lustrous Lipstick with innovative packaging and formula.

Revlon launches Lustrous Lipstick
American Look Campaign

Revlon features "The American Look" Campaign globally with model Suzy Parker.

Super lustrous Lip Color Launch

Revlon Super Lustrous Lip Color launches, building on Lustrous Lipstick.

Super Lustrous Lip Color Launch
TV Show sponsorship

Revlon's highly successful sponsorship of The $64,000 Question TV show, drives sales and brand publicity.

ColorSilk Launch

Revlon ColorSilk hair color launches.

Revlon's ColorSilk Launch
Leaving a Legacy

Ms. Arden passes away.

Picture of Elizabeth Arden
Another First

Revlon made history when it was the first beauty company to feature an African American model, Naomi Sims, in its advertising.

First Beauty Company African American Model, Naomi Sims
Mitchum Co. acquisition

Revlon acquires Mitchum Co.

Mitchum Logo
Flawless Finish Foundation

Elizabeth Arden's Flawless Finish Foundation launches.

Flawless Finish Foundation
Charlie Fragrance Launches

Revlon's Charlie Fragrance launches and becomes the #1 global fragrance.

Charlie Fragrance Launch
First Brand Ambassador

Revlon is the first brand to sign an ambassador, Lauren Hutton.

Picture of Lauren Hutton
End of an Era

Charles Revson dies and Michel Bergerac assumes leadership of Revlon.

Picture of Michel Bergerac
Revlon Professional Established

Revlon acquires Henry Colomer and launches Revlon Professional with Sensor Perm.

Revlon Professional Logo
The Most Unforgettable Women in the World Campaign

Revlon's supermodel campaign features diverse, known and new models like Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington, shot by Richard Avedon.

Picture of Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington
M&F Acquires Revlon

Revlon sold to MacAndrews & Forbes.

MacAndrews and Forbes Logo
Red Door Fragrance

Elizabeth Arden Red Door Fragrance launches.

Red Door Fragrance Launch
Ceramide Capsules Launch

Elizabeth Arden introduces the world to pure, potent, precise-dose skincare, launching the iconic Ceramide capsule.

ColorStay Lipstick Debuts

Revlon ColorStay Lipstick debuts as the first non-transfer lipstick.

ColorStay Lipstick Debuts
The Company of Firsts

Veronica Webb is first African-American model to land an exclusive contract with a major beauty brand when she teamed up with Revlon to launch the Color Style line.

Picture of Veronica Webb
American Crew is Born

David Raccuglia, the founder of American Crew, personally laid the foundation of the men's grooming category as we know it today, raising American Crew to its current position as a world leader in professional men's grooming products.

American Crew Logo
Revlon signs Halle Berry

Halle Berry becomes Revlon Brand Ambassador.

Picture of Halle Berry
Revlon Goes Public

Revlon goes public.

Revlon Age Defying Launch

Revlon Age Defying, anti-aging makeup line launches.

Age Defying Launch
Revlon sells its Professional Products Division

Revlon sells its Professional Products division to Beauty Care Professional Products Luxembourg, S.a.r.l.

First Cosmeceuticle Skincare line

Elizabeth Arden's Prevage Anti-Aging treatment debuts as one of the first cosmeceutical skincare lines addressing skin aging caused by environmental exposure.

First Cosmeceuticle skincare line
Pure Finish Mineral Makeup

Elizabeth Arden launches Pure Finish Mineral Makeup.

100th Anniversary

Elizabeth Arden celebrates 100 years of beauty.

Revlon Signs Emma Stone and Olivia Wilde

Emma Stone and Olivia Wilde are Revlon's newest brand ambassadors.

Picture of Emma Stone and Olivia Wilde
Revlon acquires Colomer Group

Revlon acquires The Colomer Group and reunites with its professional products division. Brands acquired include Revlon Professional, CND, American Crew and Creme of Nature.

The Colomer Group Logo
Love Is On Campaign

Revlon's Love Is On Campaign debuts.

SuperStart Skin Renewal Booster

Elizabeth Arden launches SuperStart Skin Renewal Booster, one of the first pre-serums that boosts the result of your skincare regime.

SuperStart Skin Renewal Booster
Revlon Ultra HD lipstick Launches

Revlon Ultra HD Lipstick launches and captures matte lipstick category.

Revlon Ultra HD lipstick Launches
Revlon signs Ciara and Gwen Stefani

Gwen Stefani and Ciara kick off a new era of celebrity partnership for Revlon built on mass awareness and social influence.

Picture of Gwen Stefani
Revlon acquires Cutex

Revlon completes global acquisition of Cutex.

Cutex Care Logo
Revlon acquires Elizabeth Arden

Revlon acquires Elizabeth Arden, creating a global beauty company with a strong portfolio of leading brands.

Elizabeth Arden Logo
White Tea Fragrance

Elizabeth Arden launches White Tea, an exquisitely uncomplicated fragrance that helps you find your moment.

White Tea Fragrance
Elizabeth Arden Signs Reese Witherspoon

Elizabeth Arden signs Reese Witherspoon as storyteller-in-chief, bringing the brand and Ms. Arden's story to life.

Picture of Reese Witherspoon
Almay signs Rashida Jones

Almay partners with actress, screenwriter and producer Rashida Jones in the role of Almay Insider, unveiling its Reveal the True You Campaign.

2018 - Revlon signs Gal Gadot

Gal Gadot joins as Global Brand Ambassador.

Revlon launches Live Boldly Campaign

Revlon's Live Boldly Campaign encourages women to express themselves boldly with passion, optimism, strength and style and features Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann.