
1910
Red Door Salon Opens
Ms. Arden painted the door of her first salon, located on the fashionable Fifth Avenue, a bold red hue to ensure that it stood out from the already crowded street of retail shops.

1916-17
Launches first products
Elizabeth Arden introduces eye makeup to America and a full line of skincare and color cosmetics. She creates the first travel size products.

1910
Elizabeth Arden Business Grows
Elizabeth Arden is the first to use a personal publicist and hires Hollywood columnist Hedda Hopper to represent herself and the company.

1930
Eight Hour Cream
Elizabeth Arden introduces the iconic Eight Hour Cream Skin Protectant.

1932
Revlon is Founded
Brothers Charles and Joseph Revson and Charles Lachman form Revlon and introduce a revolutionary nail enamel.

1934
Maine Chance Opens
Elizabeth Arden opens Maine Chance, the first destination spa in America.

1935
First Magazine Advertisement
First Revlon advertisement runs in the New Yorker Magazine.

1937
Success One Shade at a Time
Revlon introduces nail polish and starts selling in stores and beauty salons.

1939
Revlon begins selling lipstick
Revlon introduces lipstick into the product portfolio and promotes it through the matching Lips and Fingertips campaign.

1939
Time
Elizabeth Arden is the first business woman to be on the cover of Time Magazine.

1957
Fire and Ice Campaign
Revlon's iconic Fire and Ice lipstick and nail campaign features a Vogue partnership and celebrity endorsements (model Dorian Leigh) shot by Richard Avedon.

1957
American Look Campaign
Revlon features "The American Look" Campaign globally with model Suzy Parker.

1961
Super lustrous Lip Color Launch
Revlon Super Lustrous Lip Color launches, building on Lustrous Lipstick
1961
Super lustrous Lip Color Launch
Revlon Super Lustrous Lip Color launches, building on Lustrous Lipstick


1970
Another First
Revlon made history when it was the first beauty company to feature an African American model, Naomi Sims, in its advertising.

1970
Mitchum Co. acquisition
Revlon acquires Mitchum Co.

1973
First Brand Ambassador
Revlon is the first brand to sign an ambassador, Lauren Hutton.

1939
Revlon begins selling lipstick
Revlon introduces lipstick into the product portfolio and promotes it through the matching Lips and Fingertips campaign.

1979
Revlon Professional Established
Revlon acquires Henry Colomer and launches Revlon Professional with Sensor Perm.
1980
The Most Unforgettable Women in the World Campaign
Revlon's supermodel campaign features diverse, known and new models like Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington, shot by Richard Avedon.


1985
M&F Acquires Revlon
Revlon sold to MacAndrews & Forbes.

1989
Red Door Fragrance
Elizabeth Arden Red Door Fragrance launches.

1990
Ceramide Capsules Launch
Elizabeth Arden introduces the world to pure, potent, precise-dose skincare, launching the iconic Ceramide capsule
1991
ColorStay Lipstick Debuts
Revlon ColorStay Lipstick debuts as the first non-transfer lipstick


1985
M&F Acquires Revlon
Revlon sold to MacAndrews & Forbes.

1998
Revlon signs Halle Berry
Halle Berry becomes Revlon Brand Ambassador.

1995
American Crew is Born
David Raccuglia, the founder of American Crew, personally laid the foundation of the men's grooming category as we know it today, raising American Crew to its current position as a world leader in professional men's grooming products.
1996
Revlon Goes Public
Revlon goes public.


2000
Revlon sells its Professional Products Division
Revlon sells its Professional Products division to Beauty Care Professional Products Luxembourg, S.a.r.l.

2005
First Cosmeceutical Skincare line
Elizabeth Arden's Prevage Anti-Aging treatment debuts as one of the first cosmeceutical skincare lines addressing skin aging caused by environmental exposure.

2010
100th Anniversary
Elizabeth Arden celebrates 100 years of beauty.

2011
Revlon Signs Emma Stone and Olivia Wilde
Emma Stone and Olivia Wilde are Revlon's newest brand ambassadors.

2013
Revlon acquires Colomer Group
Revlon acquires The Colomer Group and reunites with its professional products division. Brands acquired include Revlon Professional, CND, American Crew and Creme of Nature.

2016
Revlon Ultra HD lipstick Launches
Revlon Ultra HD Lipstick launches and captures matte lipstick category.

2016
Revlon signs Ciara and Gwen Stefani
Gwen Stefani and Ciara kick off a new era of celebrity partnership for Revlon built on mass awareness and social influence.

2016
Revlon acquires Cutex
Revlon completes global acquisition of Cutex.

2016
Revlon acquires Elizabeth Arden
Revlon acquires Elizabeth Arden, creating a global beauty company with a strong portfolio of leading brands.

2017
White Tea Fragrance
Elizabeth Arden launches White Tea, an exquisitely uncomplicated fragrance that helps you find your moment.

2017
Elizabeth Arden Signs Reese Witherspoon
Elizabeth Arden signs Reese Witherspoon as storyteller-in-chief, bringing the brand and Ms. Arden's story to life.

2017
Almay signs Rashida Jones
Almay partners with actress, screenwriter and producer Rashida Jones in the role of Almay Insider, unveiling its Reveal the True You Campaign.

2018
Revlon signs Gal Gadot
Gal Gadot joins as Global Brand Ambassador.
2018
Revlon launches Live Boldly Campaign
Revlon's Live Boldly Campaign encourages women to express themselves boldly with passion, optimism, strength and style and features Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann.


2019
Revlon signs Ashley Graham
Ashley Graham joins as Global Brand Ambassador.

2020
Revlon signs Megan Thee Stallion
Megan Thee Stallion joins as Brand Ambassador.

2023
Revlon signs Nailea Devora
Nailea Devora joins as Brand Ambassador.

2024
Revlon signs Madelyn Cline
Madelyn Cline joins as Brand Ambassador.
2024-25
Christian Siriano Partnership
Revlon partners with Christian Siriano as NYFW makeup sponsor.
