Our History

1910

Red Door Salon Opens

Ms. Arden painted the door of her first salon, located on the fashionable Fifth Avenue, a bold red hue to ensure that it stood out from the already crowded street of retail shops.

1916-17

Launches first products

Elizabeth Arden introduces eye makeup to America and a full line of skincare and color cosmetics. She creates the first travel size products.

1910

Elizabeth Arden Business Grows

Elizabeth Arden is the first to use a personal publicist and hires Hollywood columnist Hedda Hopper to represent herself and the company.

1930

Eight Hour Cream

Elizabeth Arden introduces the iconic Eight Hour Cream Skin Protectant.

1932

Revlon is Founded

Brothers Charles and Joseph Revson and Charles Lachman form Revlon and introduce a revolutionary nail enamel.

1934

Maine Chance Opens

Elizabeth Arden opens Maine Chance, the first destination spa in America.

1935

First Magazine Advertisement

First Revlon advertisement runs in the New Yorker Magazine.

1937

Success One Shade at a Time

Revlon introduces nail polish and starts selling in stores and beauty salons.

1939

Revlon begins selling lipstick

Revlon introduces lipstick into the product portfolio and promotes it through the matching Lips and Fingertips campaign.

1939

Time

Elizabeth Arden is the first business woman to be on the cover of Time Magazine.

1957

Fire and Ice Campaign

Revlon's iconic Fire and Ice lipstick and nail campaign features a Vogue partnership and celebrity endorsements (model Dorian Leigh) shot by Richard Avedon.

1957

American Look Campaign

Revlon features "The American Look" Campaign globally with model Suzy Parker.

1961

Super lustrous Lip Color Launch

Revlon Super Lustrous Lip Color launches, building on Lustrous Lipstick

1961

Super lustrous Lip Color Launch

Revlon Super Lustrous Lip Color launches, building on Lustrous Lipstick

1970

Another First

Revlon made history when it was the first beauty company to feature an African American model, Naomi Sims, in its advertising.

1970

Mitchum Co. acquisition

Revlon acquires Mitchum Co.

1973

First Brand Ambassador

Revlon is the first brand to sign an ambassador, Lauren Hutton.

1939

Revlon begins selling lipstick

Revlon introduces lipstick into the product portfolio and promotes it through the matching Lips and Fingertips campaign.

1979

Revlon Professional Established

Revlon acquires Henry Colomer and launches Revlon Professional with Sensor Perm.

1980

The Most Unforgettable Women in the World Campaign

Revlon's supermodel campaign features diverse, known and new models like Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington, shot by Richard Avedon.

1985

M&F Acquires Revlon

Revlon sold to MacAndrews & Forbes.

1989

Red Door Fragrance

Elizabeth Arden Red Door Fragrance launches.

1990

Ceramide Capsules Launch

Elizabeth Arden introduces the world to pure, potent, precise-dose skincare, launching the iconic Ceramide capsule

1991

ColorStay Lipstick Debuts

Revlon ColorStay Lipstick debuts as the first non-transfer lipstick

1985

M&F Acquires Revlon

Revlon sold to MacAndrews & Forbes.

1998

Revlon signs Halle Berry

Halle Berry becomes Revlon Brand Ambassador.

1995

American Crew is Born

David Raccuglia, the founder of American Crew, personally laid the foundation of the men's grooming category as we know it today, raising American Crew to its current position as a world leader in professional men's grooming products.

1996

Revlon Goes Public

Revlon goes public.

2000

Revlon sells its Professional Products Division

Revlon sells its Professional Products division to Beauty Care Professional Products Luxembourg, S.a.r.l.

2005

First Cosmeceutical Skincare line

Elizabeth Arden's Prevage Anti-Aging treatment debuts as one of the first cosmeceutical skincare lines addressing skin aging caused by environmental exposure.

2010

100th Anniversary

Elizabeth Arden celebrates 100 years of beauty.

2011

Revlon Signs Emma Stone and Olivia Wilde

Emma Stone and Olivia Wilde are Revlon's newest brand ambassadors.

2013

Revlon acquires Colomer Group

Revlon acquires The Colomer Group and reunites with its professional products division. Brands acquired include Revlon Professional, CND, American Crew and Creme of Nature.

2016

Revlon Ultra HD lipstick Launches

Revlon Ultra HD Lipstick launches and captures matte lipstick category.

2016

Revlon signs Ciara and Gwen Stefani

Gwen Stefani and Ciara kick off a new era of celebrity partnership for Revlon built on mass awareness and social influence.

2016

Revlon acquires Cutex

Revlon completes global acquisition of Cutex.

2016

Revlon acquires Elizabeth Arden

Revlon acquires Elizabeth Arden, creating a global beauty company with a strong portfolio of leading brands.

2017

White Tea Fragrance

Elizabeth Arden launches White Tea, an exquisitely uncomplicated fragrance that helps you find your moment.

2017

Elizabeth Arden Signs Reese Witherspoon

Elizabeth Arden signs Reese Witherspoon as storyteller-in-chief, bringing the brand and Ms. Arden's story to life.

2017

Almay signs Rashida Jones

Almay partners with actress, screenwriter and producer Rashida Jones in the role of Almay Insider, unveiling its Reveal the True You Campaign.

2018

Revlon signs Gal Gadot

Gal Gadot joins as Global Brand Ambassador.

2018

Revlon launches Live Boldly Campaign

Revlon's Live Boldly Campaign encourages women to express themselves boldly with passion, optimism, strength and style and features Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann.